Webinar: IP Fraud/Protection - A Proactive Approach to Brand Protection
Is your company's brand adequately protected against the rapidly growing threat by counterfeit and grey market activity? Learn from Kroll's Business Intelligence and Investigation Division about proactive practices that can be implemented to guard against this threat.
In this webinar, experts from Kroll's Business Intelligence and Investigations Division will share the proactive brand protection practices that forward-thinking companies are implementing to combat the growing threat posed by counterfeit and grey market activity.
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Held on: February 20, 2008
Duration: 1 hour
Presenters:
Richard Plansky, Managing Director, Kroll
Steven Rucker, Executive Managing Director, Kroll
Traditionally, companies have dealt with counterfeit and grey market activity in a reactive manner. However, as brand reputation, cachet, and integrity continue to be compromised by this ever-increasing threat, many leading companies have started to look for ways to be out in front of the problem. As a result of a wide ranging body of work in this space, Kroll has seen (and helped devise / implement) some of the strategies that forward-thinking companies have begun to put in place to enable them to deal swiftly and effectively with counterfeit and grey market threats.
The presentation is a discussion of best practices and will cover the ways in which companies committed to brand protection have taken preventative steps, reconfigured internal resources and structures, and developed effective relationships with trusted partners.
Who Should Attend:
C-level executives, senior management, middle management, and practitioners in the following areas: (Please forward to other interested parties)
- General Counsel
- Brand Protection / Brand Integrity
- Licensing / Intellectual Property
- Trademark
- Brand Manager / Marketing
- Security
Upon completion of this program, participants will be able to:
- Evaluate their company’s brand protection practices against those of leading brand owners
- Develop/Re-configure the resources already at their disposal to protect their brands
- Increase control over their brands in the face of ongoing counterfeit/grey market activity
Presenters:
 Richard Plansky
Managing Director, Kroll
Richard Plansky is a Managing Director based in New York. He specializes in the protection of intellectual property and proprietary data. He previously worked as a deputy criminal justice coordinator for the Office of the Mayor of the City of New York and served as assistant district attorney for New York County. Learn more (PDF).
 Steven Rucker
Executive Managing Director, Kroll
Steven Rucker is an Executive Managing Director based in New York. He specializes in litigation support, product tampering and patent infringement. He previously worked as a deputy commissioner for the New York City Department of Investigation where he managed cases involving corruption. Prior to that, he served as an assistant district attorney in Bronx County, New York, where he served as Head of the Narcotics Division and Deputy Chief of the Rackets Division. Learn more (PDF).
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